Available Now!
“The Giving Garden”
by Sandi Frost Steensma
This book is directed toward nonprofit board members, fundraising volunteers, and fundraising executive staff. The Giving Garden illustrates a process for cultivating a first-time donor to a fully engaged major giver. At just about an hour-long read, this resource offers a real orientation to successful fundraising and cultivation practices that are relatively simple to implement and can have a measurable return on investment.
The title of the book was inspired by the work of master gardeners. Sandi admires the work they put into cultivating individual floral varietals, carefully providing each with what they need to thrive. It struck her that not enough is done in the fundraising arena to treat donors as individuals – with individual wants and needs – and she hopes this book will offer some insight into how to change that.
“Anything by Sandi is going to be excellent, thoughtful, and thought-provoking. I just ordered my signed copy, and I look forward to reading it — and to sharing it with others.”
— Chuck Burpee
About Sandi
Sandi Frost Steensma has been involved in fundraising for more than thirty years. She founded Kennari Consulting, one of Michigan’s largest full-service consulting firms, in 2007. She and the talented team at Kennari Consulting have worked with well over three hundred clients since 2007, helping them raise more than one billion dollars in both campaign and annual fundraising. Sandi also has thirty years of parallel experience in public service. That knowledge gives her a comprehensive perspective and valuable insights for structuring projects to align private and public funding. Sandi and her husband, Ron, reside in Michigan and spend their summers on Mackinac Island. She is an avid hiker, biker, and traveler who has explored many parts of this beautiful world.
